This is part of an overall corporate identity project for "Gold Table", a business networking group in Enfield, North London. It was inspired by the practise of hallmarking gold. Since 1721, gold has been hallmarked in the Goldsmiths' Guildhall in the City of London (hence its name) to provide a reliable guarantee of quality that all of the various Goldsmiths could agree on. Like membership of Gold Table should today.