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At best, a communication strategy and the work that emanates from it,fit each other like a delicate, slender-fingered hand in an elegant, elbow-length evening glove. Smooth, indivisible and classy. All too often, it’s more of a fist constricted by bandages, stuffed into a battle-scarred boxing glove.
And at worst, it’s a left hand stuffed into a right hand glove.
That’s why it’s worth talking to us at an early stage.
We can help influence strategy so it’s helpful.Not harmful.
And then we can start developing communications
that activate the strategy.
Rather than ones that attempt to re-invent it on the hoof.
Fine words.
But we’ve worked on many campaigns that have been
underpinned by sound strategic thinking.
Thinking that we’ve contributed to.
In fact, one of the things we’re proudest of
is that the work which won us our most prestigious creative
awards also won a Grand Prix at the widely respected
IPA Advertising Effectiveness Awards.
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