This is a logo we're developing for a micro-brewery, Keller's Craft Brewery. And because they're craft brewers, we think some crafty typography is required. So while you can easily see the K, the C and the B, you can also see how they're woven together. Part of the K makes part of the B, the C flows into the B and then weaves inside and outside the K. (See the close-up below).

And when the brewers saw it, they said "Cheers".  But then, they're brewers. So that's what they would say.